I'm a journalist.

A freelance writer who has written about everything from real estate to healthcare to entertainment, with some sports, business and travel thrown into the mix. Contact him at freelancekeith@gmail.com

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Big on Branding | Specialty Retail Report

Big on Branding | Specialty Retail Report

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Robo Revolution | Specialty Retail Report

Summer 2014. Robo Revolution. by Keith Loria. Capitalizing on the fro-yo craze, this self-serve machine dispenses the sweet treat through use of a robotic arm....

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Ruffles Make Waves | Specialty Retail Report

by Keith Loria. A new cart concept focuses on baby and girls' party apparel. In 2009, Tom and Colleen Lutes started an online custom birthday decoration ......


All Geared Up | Specialty Retail Report

by Keith Loria. An experienced educator is helping kids learn the value of engineering—one franchise at a time. Children have an innate desire to learn but their ......

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Success to a “T” | Specialty Retail Report

by Keith Loria. Image is everything. Combining customization with speed and a green product delivers a hit franchise for entrepreneur. Running a T-shirt shop ......

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Cue the Light Bulb | Specialty Retail Report

by Keith Loria. How one bright idea turned into a successful franchise selling batteries, bulbs and cellphone repair service. Looking for a battery for your old ......

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Tossed Salads and… Scrambled Eggs? | Specialty Retail Report

Keith Loria is a seasoned writer who has written about business, entertainment and sports. When not writing, he enjoys spending time with his daughters Jordan  ......

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Big on Burritos | Specialty Retail Report

by Keith Loria. Say Hola! to the first burrito-dispensing kiosk. The Burritobox is set for rapid international growth. Holy guacamole! Mexican food lovers can now ......

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Canine Care | Specialty Retail Report

Canine Care. by Keith Loria. Two brothers groom a love of dogs into a profitable franchise. Growing up in Scotch Plains, NJ, brothers Steven and Jason Parker ......


A Chance on Chocolate | Specialty Retail Report

by Keith Loria. With parties and corporate clients, Chocolate Works is hoping its specialized model will win over many franchisees. Step into a Chocolate Works ......